love the customized bottle
app is user friendly
money back guarantee
getting a perfect match can be tricky
made my skin oily
I wanted to love this foundation because it is such a neat concept. To be able to use an app to get your exact skin tone and shade for a foundation is exactly what the makeup/beauty industry is missing. Unfortunately, there are some kinks to be ironed out.
The app itself looks great and is easy to use. Directions are clear, concise and I didn’t experience any issues while scanning myself. I received my customized bottle of foundation right away. Packaging is great; the glass bottle comes with a pump which is always a plus.
The foundation itself is light weight. It applies smoothly and I’d say the coverage is about light to medium. I used one full pump, dotted it all over and used a beauty sponge to blend. If you want full coverage, you will need to apply another layer where needed.
As for the color/shade, it wasn’t a perfect match but it was close enough to where I didn’t feel I needed to send it back. However, should there be an issue with that Bare Minerals will happily replace your bottle with the correct shade (provided you go through color matching via the app again). That’s a plus since it runs about $50 a pop.
I did notice it oxidized somewhat as I went about my day. I find that Bare Minerals formulations (the original powder kind) tend to do that on me as a rule. Something to consider if you don’t get an exact match. I normally have dry skin but, this formula made my T-zone oilier than usual.
All in all, it’s just ok. I love the concept but, it will be a challenge for the app to match everyone perfectly every time. Perhaps sending out two sample sized shades at first would be worth the extra expense on their end. I guess we’ll see what happens going forward.